We investigated several DIY wedding planning tools on the market. All of the competitors researched would be in direct competition with our application. However, The Veil has a competitive edge by pulling in actual project management tools like tasks, calendar reminders, and the availability to communicate with vendors all in one place. This would also be a more cost-effective option for those planning a wedding.
From a vendor’s point of view, all of our competitors do not have a robust way of connecting vendors to their customers, nor the exposure to connect with other fellow vendors in the industry. In short, this is a huge marketing opportunity that has yet to be utilized in today’s wedding scape.